Online Marketing – A Dynamic Approach Is A Must
I cannot overemphasize on the importance of having a dynamic approach towards search engine optimization. Many of my friends concluded that they just had to follow the established grounds for enhancing the page rank of their web site on Google to make their website a success. Then Facebook came along and the idea of social media marketing caught the fancy of marketers.
Instead of Google, marketers focused on social networking web sites as well. Then people felt that the balanced approach toward Google and Facebook would help them make their website popular. Then came the Panda update and everything changed. Google insisted that quality should be given top priority even if volumes were not high. It was almost as if the government passed a rule that each and every individual should buy hybrid cars UK only.
The effect was revolutionary and spectacular. Of course, many persons were frustrated because they had to start all over again. Then came Google+, which is a social networking competitor for Facebook. People will have to find rules to market their website and services on this new social networking website. Of course, it would be foolish to expect that Facebook would handle the issue without retaliating.
Sooner or later, one would have to accommodate the changed approach of Facebook as well. This is the reason why one should have an open mind towards social marketing. Online marketing is never going to become a stable affair. He who reacts the fastest will be the one who succeeds.
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