Reciprocal Links Exchange: 5 Ways To Make It Better
1. Make its presence known. Do what you need to do to make sure visitors to your website see and click on the reciprocal link. Put the in areas most frequently visited.
2. Keep it equally beneficial. Have some respect for fellow sites when it comes to swapping links. Don’t expect them to post your link on their main page, while your posting theirs at the bottom of a page that no one visits. Keep it equal, and keep it fair. Do unto others, as you would want them to do to you.
3. Promote each other. A lot of people do reciprocal links exchange, and never attend to it again. If you really want this to work, you need to promote your partners, and ensure they do the same for you. Most people pay no attention to links on other sites, unless you make them stand out. You can post a blog telling your loyal viewers that you discovered a really cool new site that is similar in content, and have them check it out. It would work wonders.
4. Stay in your market. As listed above, most people don’t care about links on your site unless you really promote it. And it would be even more ineffective to post links about a Job in Kuwait to a fashion site, or a tobacco site. Try to stay in your market, and expect others to do the same. If you run a film site, try to hook up with other film sites. If you run a clothing store, hook up with other stores that sell clothes, or matching accessories.
5. Spread the word. Much like the first change we need to make, this one is equally as simple and helpful. Know some people new to the web world? Tell them about reciprocal links, and help get them started. And not only will you have helped the community grow, you just set up one more link exchange with that person. It’s really that easy. And I must stress, it’s not as complicated or difficult as the title makes it seem.