Doc Croc

Demonstration

SEO, or Search Engine Optimization as the technically-minded of our race like to call it, is very important. How important? Well, as important as vet insurance is to a really accident prone pet. Allow me to demonstrate (forget the pet thing though, this next bit has nothing to do with that):

Say a surfer had a great idea for selling surf-boards out of a little shop in town–OK–It was almost a good idea, only he was living in Slough at the time, and getting people to believe that they needed a surfboard was an issue. A big issue. So he devised a cunning way to cut costs and increase sales. Yes! he thought. I will sell my boards online, the world will have seen nothing like it!

So the next week, against the advice of your friends, Best Boards In Slough! Goes up. But hang on. He don’t get any hits, and eventually he grows old and becomes known as ‘that surfer dude who really should have sold his boards somewhere that wasn’t Slough–’

Now, had the old surfer dude employed awesome SEO methods (driving the right people to his business using keywords and complex internet things SEO people can do in their sleep) he might have been laughing all the way to the bank. Despite Slough being the worst location to sell surf boards ever—only second to the surface of the moon—he’d have done OK. Let’s not get carried away–He’d have still gone totally bankrupt, but he would have had some fun along the way–

That’s why SEO is important. You wouldn’t want to end up like that surfer dude would you?