I get really tired of hearing people complaining about Google. They will sit around moaning about how big and powerful this company are… and then go back to using their Google homepage five minutes later! It’s called ‘hypocrisy’ I think…
You get exactly the same thing with supermarkets – loads of people will sit and moan about them, but they will still use them each week to do their big shop.
So give it a rest all you gripers! Sure Google is big, but it is also jolly useful!!!
Search engine optimization, more popularly known as SEO is a technique of growing and enhancing the presence of a site by means of different techniques. Any time people execute a search, they can get the information they are searching for within the search results. This can be a really effective online marketing strategy to bring in visitors to your site and develop an online presence. Companies using a website need to make search engine optimzation their goal to be able to expand and be successful. So, let’s say you own a tailor london shop and you want to put a website online for it. In order to gain organic traffic from search engines and get targeted traffic to your site, you need to optimize your tailor website with keywords relevant to tailor services. You also want to optimize your title, sub headings, images and url.
Pinterest is the third largest social network website in the United States, after Facebook and Twitter. This is why you should really consider promoting your business here as well.
Unfortunately, before you do that you got to make sure your business is a match for it. For example, if you are a catering or an interior design company, you can post a lot of interesting photos about your activity. However, if your company sells industrial cleaning products, Pinterest is not good for you.
Social Media Marketing is extremely important for the internet marketing mix. Your goal shouldn’t be to have a website that just helps you find the information that you seek, but also one that interacts with your clients in the process. A major benefit from using a social media internet marketing strategy is the increase in traffic that you will get from the social networks (e.g.: Facebook, Twitter, Pinterest). That traffic usually delivers relatively targeted users to your site.
The first step for any SEO campaign is to identify the beneficial keywords for each (and every) page of your website and then optimize your website pages for those keywords. However, with the changing face of search engine indexing and increasing attention to semantically related keywords, now you need to focus on more than just one keyword. Using a single keyword for each page and putting in all the SEO efforts to promote that page is unlikely to yield the most beneficial SEO results.
The responsibility of SEO professionals have changed a lot over past few years, yet much of the SEO process still remains the same. Currently there are several SEO professionals that have not adapted to the changing algorithm of search engines and they consider several segments of SEO strategy as optional. However, these segments are absolutely essential for success of an SEO campaign. For an SEO expert to be taken seriously and to command the influence needed to drive change, he/she must be adaptable to changes. The problem with the existing SEO process is that a lot of efforts are put at wrong places. Let us discuss new methods that will allow the SEO to improve the overall digital marketing, and not just inbound SEO.
If you’re in SEO – search engine optimisation – or internet marketing, I expect you do a lot of hours. That probably means going in and out of various offices, meetings and the like, usually without bothering to switch off lights. Some offices get so busy that they have toilets that flush themselves. The bottom line is that people are just too busy to stop and think about energy consumption and how it really affects them.
busters aren’t an internet marketing firm. They also have nothing to do with SEO. So why do I mention them here on this blog about both these things, you may ask? Well, it’s simple: they have a device out called the eniscope and it’s something that could seriously help you – no matter how much energy you’re concerned about saving.
Now let’s first explain what the eniscope is and what it isn’t: what it is is a real-time energy monitoring device / system which enables you to keep track of how much energy is being used in your office on a number of devices. At any time you can check and see which device / thing is using more energy than it needs. This enables you to actively save money every day and every minute. All you need to do is keep checking the eniscope and you’ll be in control!
…what about all the lights left on and all the bulbs you’re using?
In the world of Internet marketing one term you will constantly here about if you are looking to market your website and get more traffic is ‘Backlinking”. Now search engines take backlinking into account when assigning search rankings. Backlinking refers to sites that link to you. While the quantity of backlinks is certainly important, the quality of those backlinks is perhaps even more important. Backlink sources that are more well-known and credible lend more weight and can give you a higher ranking.
With the internet here, it’s hard to believe that we now have to pay for anything online-related. But the truth of the matter, really, is that although there are many ways to do online things yourself, there are some things which you really need the experts help and advice to achieve. One of these things is SEO – critical to your business and online presence, if you don’t have good SEO…well…you don’t have an online identity. The truth of the matter is that if you don’t have that, you will find it extremely difficult to get known internationally in the long run.
Number 1, it’s easy: for example, if I type SEO Surrey into Google I get all kinds of results come up, all to do with SEO. Is it hard to locate the right SEO company for your needs? Yes, it can be. Really, you want to go with a firm who has both experience in what you need specifically, and a company who you can afford. With a growing army of freelancers competing for your business, there are numerous options available to the new company and the old company alike. Just be sure to enquire about budget.
…the great thing about SEO is that when it’s done properly, it pays itself back…
SEO has entered the modern lexicon of marketing speak. No longer is it some odd term that traditional marketers expected to hear from a geeky IT technician. Optimising a website for search engine ranking has become the most cost effective way to reach a target audience and drive business. Yet SEO is becoming harder and harder all the time. Since the introduction of the Panda algorithm by Google, professional SEO specialists have had their work cut out.
Panda was designed to target spam sites. Those are the sites that would often appear on the first page of results whenever you typed in your search terms. No doubt there have been many times when you clicked through to a site only to discover that it was page of adverts or worse a complete repetition of the search term entered. These sites were great examples of SEO at an earlier stage. Now that the stakes have risen, companies have to be much more relevant when optimising their sites.
So how you beat the Panda on Google? Well firstly, you don’t. If you try to find a way to circumvent the algorithm it is highly likely that Google will automatically put your site on a black list and dump you right to the bottom of the search results. The best way to optimise your site is to look at what the Panda wants and see if you meet the requirements. If you do not, then you merely have to adapt accordingly. Panda has been mistaken for something that it is not. Many professionals believe the algorithm was just another way for Google to exert its all powerful control, but when studied Panda actually makes your site more relevant to its own content.
It was designed primarily to eliminate spam sites, and let’s face it no one’s going to miss those really. The secondary function of Panda has been to make content managers look at their sites and determine whether or not they are relevant to the search terms they want to be found for. For example; before Panda was introduced it was easier to have short reams of text with the search terms incorporated repeatedly at intervals. If you wanted to be known for terms like document management, all you needed to do was repeat it at intervals. With Panda you must still have these terms, but you cannot repeat them as much and the content must be longer and more relevant to the service you are selling.
It could be argued that Panda has merely made SEOs and companies do what they should have been doing in the first place; making themselves relevant to their target audience.
Welcome to Doc Croc, my personal blog about SEO, something that I believe should be open to everyone. And is a growing need in the world of Internet Marketing in this day and age. So enjoy your stay and I hope that you all learn something!